We are RBBi, a specialised UX, UI and performance marketing agency based in Dubai.
We love data and we are very curious about users. How they behave, react, consume and interact with interfaces, brand messages, search, advertising and media interactions drives us and our solutions for our partners. Then it could be a website or an interface we are designing, a SEM campaign we are planning or a usability study that we are conducting. User behaviour always remain the focal point.

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There is a lot that we do but to put things in perspective here is a core list of things we do and do really well.

  • Research & UX

    It’s not just ticking the boxes and getting the CEO’s vision on paper

    Research & UX

    We engage with audiences to conduct expert usability reviews, competitor analysis and interviews to gather insights about user needs and uncover Usability and UX issues.

  • User Interface Design & Development

    Design and code. Art and science. Fulfilling experiences.

    User Interface Design & Development

    We use behavioural knowledge to design and develop simple, beautiful, functional visual interfaces and solutions for our partners that perform for them.

  • Performance Marketing

    Closing the loop and starting a new one again

    Performance Marketing

    RBBi Performance offers online marketing tools, techniques & strategies to reach a measurable reaction of internet users and increase the chance of a conversion.


RBBi started operations in 2011. Since our inception, we have worked with some leading brands in the region for UX, UI, Performance Marketing, Digital Strategy and User Research.

ANZ Bank Athletics Victoria Australia Post Birdlife Austalia National Gallery Victoria
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