Region's first Usability Lab since 2011,
understanding regional users with empathy.

RBBi is based in Dubai’s leafy JLT, with tons of coffeeshops, eateries, salons (and pet shops) all on our doorstep. Operating from our Cluster Y office, we’re a multi-cultural, super-passionate, techno-dedicated, straight-up ethically committed band of characters who are here to create spot-on digital experiences.

From the beginning, having a positive and collaborative culture has been at our core and the key to our success. We don’t take our people for granted and we never will.


It’s important to us that our team feels like family , we work well together and our workplace feels like home. There are nearly 60 of us, from over 15 countries all here to create great work in the digital world.


If you have a genuine passion to create solid digital solutions, we can offer you a creative and collaborative working environment where everyone is encouraged to break boundaries and grow both professionally and personally.


We’ll support your career development, reward your accomplishments and help you achieve your personal goals.

RBBi’s Usability Lab and it’s history

Amol and Dev were applying usability principles by conducting eye-tracking and user research way before they founded RBBi. In fact, RBBi came into existence largely due to the need they saw within the region.


While many of today’s digital agencies have turned themselves as advocates of Usability, Lab, Research, Users, etc. RBBi’s inception was based on the fundamental core of Usability, UX and User Research. So we were born User Centric. Today, RBBi’s lab has been a guiding light for many new agencies and TRA (UAE’s telecom regulatory body) for whom, we set-up and ran a lab for all UAE federal entities to test their digital platforms.


Region’s First Usability Lab at RBBi


Audits and Heuristics Reviews Done Since 2011


Real User Interviews Since 2011


User Research Projects Since Inception

RBBi’s user experience research labs provide an ideal environment for a wide range of research methods.

RBBi’s Usability Lab offers you the flexibility to research a range of products, from paper prototypes and mobile apps through to physical devices or spaces, as well as to run accessibility research using assistive technologies.


We can set up our rooms to accommodate interviews or focus groups, providing you with video recordings and/or live streaming of these sessions and allowing your team to watch securely from the observation room or in your office.


Our aim is to focus on the opportunity and use insight and human centred data to design a full digital experience.