First human-centred digital solutions company in the Middle East, we have been crafting innovative digital experiences and transforming businesses since 2011 by keeping the needs of users at the heart every solution we deliver.

RBBi's Usability Lab

Region’s first Usability Lab (since 2011). Trusted by many regional and international clients as their User Testing partner
RBBi X Lab


TECOM GROUP, UAE Reimagining Customer Experience of UAE’s ...

UAE Government Portal

Setting a Regional Standard

Qatar Airways

Geo-Demographic Segmentation

Insights & Blogs

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3 years ago
Jul 16, 2021
7 tips for a successful international SEO strategy
Reaching international markets through Search Engine Optimization – SEO, is ...
3 years ago
Jul 15, 2021
Personas as we knew are dead in a modern UX workflow
In order to design a business website that best ...
3 years ago
Jul 15, 2021
Understanding the ROI in Usability
    In our 2.5 years at RBBi and in ...
3 years ago
Jul 15, 2021
3 books that got me into User Centered Design
A list of reading material that can change the ...

Clients Who Believe in Us

We'll not only work with you to uncover opportunities and develop strategies designed for success, we'll also create beautiful solutions through our understanding of human needs and behaviors.